Google Analytics Mastery

Instructor: Kisan Ranasingh

Duration:4 Weeks

Format:Online with weekly live webinars, video tutorials, and interactive assignments

Course Overview

This comprehensive course will take you from Google Analytics novice to expert in just 4 weeks. You'll master setup and configuration, learn advanced analysis techniques, and develop skills to leverage data for improved website performance and marketing effectiveness.

Target Audience

• Digital marketers

• Web analysts

• Business owners

• Anyone wanting to use data to drive business decisions

Course Objectives

By the end of this course, you'll be able to:

• Set up and configure Google Analytics (including GA4) for optimal data collection

• Analyze and interpret data to make informed marketing decisions

• Create and manage custom reports and dashboards

• Integrate Google Analytics with other tools for enhanced insights

Weekly Breakdown

Week 1: Google Analytics Fundamentals

• Google Analytics overview and interface walkthrough

• Account setup and data collection process

• Basic tracking configuration (goals, events)

• Introduction to key reports and metrics

Week 2: Advanced Configuration and Analysis

• Advanced tracking setups (eCommerce, custom dimensions/metrics)

• Deep dive into audience, acquisition, and behavior reports

• Custom reporting and generating actionable insights

• Introduction to GA4 and key differences from Universal Analytics

Week 3: Conversion Optimization

• Setting up and analyzing conversion funnels

• Implementing Enhanced eCommerce tracking

• Multi-channel funnels and attribution modeling

• A/B testing and experimentation using Google Optimize

Week 4: Integrations and Automation

• Integrating Google Analytics with Google Ads and other marketing tools

• Report automation and custom alert setup

• Building custom dashboards for ongoing reporting

• Data Studio fundamentals for visualization

Assessment and Certification

• Weekly practical assignments

• Final project: Develop a Google Analytics strategy for a case study

• Certificate awarded upon successful completion

Learning Resources

• Comprehensive course notes and step-by-step guides

• Access to Google Analytics demo accounts

• Weekly live Q&A sessions

Support and Community

• Private student forum for discussions and networking

• Email support and office hours with instructor

This course provides a focused, hands-on approach to mastering Google Analytics in just 4 weeks, with an emphasis on practical skills you can immediately apply to improve your marketing and business performance.